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ROUND IS BEAUTIFUL

Maurice Lacroix is launching a stunning new advertising campaign with a finder on
the pulse of modern lifestyle built around the claim of « Round is beautiful ».

Fiaba, the latest addition to a collection whose
italian name means "fairytale", indeed offers an
enchanting vision of today's on-trend woman. Its flowing
lines offer a softly rounded reinterpretation of the slim
yet sensuous curves of its rectangular predecessors.
Complete with the ever-useful date function, this eminently
contemporary timepiece sets a new contemporary
standard.

« Introducing Fiaba,
the epitome of stylish,
contemporary femininity »

Maurice Lacroix expresses its natural affinities with
current feminine tastes by introducing Fiaba in a
fuly polished or gem-set stainless steel 28 and 32 mm
case water-resistant to 30 m.
Smoothly driven by a reliable swiss made (tBc) quartz
movement, Fiaba Date by Maurice Lacroix is the natural
accessory for women who understand - and embody -
the very essence of stylish contemporary femininity.

Discover the new Fiaba

CAMPAIGN MAKING-OF

HOW WAS IT MADE? DISCOVER THE « ROUND IS BEAUTIFUL » CAMPAIGN BACKSTAGES
ON THIS EXCLUSIVE SHORT-FILM.